I've always said: I like the ideas.
I like visions, especially if backed by a real planning. Behind this brand
there are ideas, vision and planning.
tastes, those who buy a product with which you have to dress, are another matter. So browsing the collections for men and women of the Impure may well be that in terms of taste is not your kind, even if the Impure - by its very nature - leave any kind pre-approved.
And this is precisely the point.
Beyond the basic style, beyond the graphics themselves, behind this brand there is the vision of its creator, reflecting its mark in the values \u200b\u200bthat he himself believes. Realize that, in itself, is something conceptually reactionary and revolutionary (for those working in the clothing industry and know the prevailing environment vulgarity, especially Roman). The Impure
, although it is tiny compared to other areas of 'urban wear , becomes the bearer of messages through the cotton. Interprets social, political and environmental eco-friendly (joining ZERO IMPACT Lifegate , so to speak). Things inconceivable for any other company you've never been able to get close, which is certainly not based on the culture of their annual turnover. Just as "inconceivable" for these companies is the existence of a project so unconventional, which - according to their preconceived schemes - should not even be able to live / survive in the market.
So why, despite his young age, as well as being recorded for humor and originality by almost every major style magazines and fashion, his fourth collection has been chosen / selected from the group Coin to be exhibited in urban next to their national chain brands like Desigual, Diesel, Levis, G-Star, Gas, Guess, Meltin 'Pot, Replay, Superdry, Wrangler, Rifle or Converse?
Eh ... Valley to understand some things! ;)
But do not be surprised if you see their t-shirts worn by Francis "The Lebanese" Montanari, Gabriele courses or of Trio Medusa , or by Bianca Nappi , Lucia Ocone , Paola Cortellesi , Raoul Bova and many others ...
The very way of asking / proposing the Impure breaks every rule.
represents the antithesis of the aberrant production models we're used to.
a different way, other, of being on the market.
"Impure arises from the consideration of the fact that beauty is such as impure, imperfect, because that looks perfect and it only seems to gain appeal must contain, as a Tao, elements opposed to his predominant value. A beauty on the coexistence of opposites, accepting the fact that everything has white tones and dark tones, not refuse anyone. The task of the brand - made in Italy - it is decoding the real and present it in a new light, ironic and irreverent t-shirts and sweatshirts using universally recognized icons side by side and their opposite meaning " ( Frizzifrizzi.it )
Around five months working with them.
I could say that it is precisely their chart, but it would not be entirely correct.
Having begun last November, la maggior parte delle cose a cui ho lavorato riguardano giocoforza l' AI.2011/12 (quindi raggiungeranno i negozi il prossimo settembre); ma - a parte poster, calendari, stickers , cartelli vetrina o workbook che siano - ho fatto comunque in tempo ad "infilare" una mia grafica (per la donna) già nella PE.2011 , che quindi è attualmente in vendita.
Ma guarda un po', anche alla Coin !!! ;)
So, long life Impure.
The other way round.
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